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Micromarketing: What It Is and How To Do It

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in The post Micromarketing: What It Is and How To Do It appeared first on Revenue Hub.

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What Does a Strategic Revenue Role Look Like

Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker In this video we start to look at what does ‘Strategic Revenue Management’ actually mean. […] The post What Does a Strategic Revenue Role Look Like appeared first on Revenue Hub.

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Booking Groups in Pandemic: Be Flexible, Don’t Panic

Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint The post Booking Groups in Pandemic: Be Flexible, Don’t Panic appeared first on Revenue Hub.

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Road to Recovery: Turning your Hotel’s Digital Marketing Back On

Traditional revenue based metrics like ROAS will likely be lower than normal, so marketing managers may want to look to upper or mid-funnel metrics The post Road to Recovery: Turning your Hotel’s Digital Marketing Back On appeared first on Revenue Hub.

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Reputation Management: How to Repair a Damaged Reputation

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation The post Reputation Management: How to Repair a Damaged Reputation appeared first on Revenue Hub.

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9 Effective Hotel Digital Marketing Strategies to Increase Direct Bookings

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm The post 9 Effective Hotel Digital Marketing Strategies to Increase Direct Bookings appeared first on Revenue Hub.

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Tips to a Profitable Hotel Distribution Strategy

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever The post Tips to a Profitable Hotel Distribution Strategy appeared first on Revenue Hub.

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How Independent Hotels Can Maximize Revenue in the Pandemic Era

In this tentative climate, revenue management strategies should aim to boost consumer confidence, focus on value, and increase revenue per guest The post How Independent Hotels Can Maximize Revenue in the Pandemic Era appeared first on Revenue Hub.

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How to Increase Direct Bookings During COVID-19

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this The post How to Increase Direct Bookings During COVID-19 appeared first on Revenue Hub.

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Strategies for Hoteliers to Get Back to Business for UK Market

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies The post Strategies for Hoteliers to Get Back to Business for UK Market appeared first on Revenue Hub.